WORKSHOP OBJECTIVES 1. To provide a platform for challenging traditional ways of Managing Sales and Marketing. 2. To provide the opportunity for benchmarking and Continuous Improvement in Sales and Marketing. 3. To help Marketing and Sales practitioners to discard and abandon outmoded Sales and Marketing Practices, Policies, Processes and Beliefs. 4. To help Participants become World-Class Executives and Business Leaders in Sales and Marketing.
WHO TO ATTEND - Sales and Marketing Directors, Sales & Marketing Managers & Sales & Marketing Officers. - Executives interested in Sales & Marketing.
COVERAGE The workshop will cover: - Introduction to Best-Practice. - New Trends in Sales and Marketing. - Best Practices in Sales and Marketing. - How to Achieve More and Better with Less in Sales and Marketing. - How to Sustainably Enhance Performance and Productivity in Sales and Marketing.
WORKSHOP PROFILE This workshop is meant to update and to provide Sales and Marketing Directors, Sales & Marketing Managers and Sales & Marketing Officers with the latest ideas, knowledge and techniques in Sales and Marketing Management. It will give Participants the opportunity to pause and to refresh their thinking about the Sales and Marketing function, their role in the organisation and how best Practices and technology are changing Sales and Marketing. OUTCOMES The workshop will lead to new ways of Managing Sales and Marketing as well as stimulate creativity, innovation and generate enthusiasm amongst Sales and Marketing Directors, Sales & Marketing Managers and Sales & Marketing Officers.
DATE To be agreed upon. VENUE In-House.
COST The cost is GH¢ 2,000 per head or a flat cost of GH¢ 30,000 for less than 15 Participants.
